Advertisement Package Comparison

	Basic Linage	Small Display Box	Enhanced Display Box	Full Page	4 Page Subsite
Advertising Style
Linage
Box
Standalone
Full Page
Company Profile
Company name
Telephone number
Main office address
Fax number
Mobile phone number
Company Introduction (words)					250
Company Description (words)		20	50	125	600
Contact name
Rich Content
Links from your articles (inbound)
Full colour advertisement
Web link
E-mail link
Direct customer / client contact form
Section headings
Company banner logo
On page photo's (per page)			1	1	5
Links to your articles (outbound)
Photo captions
Search Engine Optimisation
Page title fields				1	4
Page description fields				1	4
Page keyword fields				1	4
Photo / logo 'alt-tags'				2	24
Navigational links between pages
Extended Details
Other office locations
Therapy / Business type (Individual, groups, couples, etc)
Qualifications and affiliations
Year of qualification or affiliation
Geographical area served
Geographically close postcodes / zipcodes
Client contact method preferences
Client contact timing preferences
Years in practice / business
Gender of practitioner
Fees
Insurance accepted
Negotiable fees (and circumstances)
Specialities listed (up to 8)
Languages spoken
Client age range
Practitioner's closing statement / general comments (words)					100
Office information (opening times, booking policy, cancellations)
Credit card payment information
Driving directions
Incentives
Discount off of all further advertising				10%	25%
Free 'enhanced display box' linking to main advertisement

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